Jon sits down with LinkedIn expert Nicole Osborne to discuss strategies for turning LinkedIn followers into paying clients. Nicole, bringing over 20 years of marketing experience and a distinctive approach blending German efficiency and infectious enthusiasm, provides valuable insights on crafting LinkedIn posts, handling client objections through content, and creating genuine FOMO. The conversation touches on best practices for engaging with LinkedIn lurkers and avoiding common mistakes. Tune in to learn how to elevate your LinkedIn presence and attract the right clients for your architecture business.

Today's Guest...

Nicole Osborne is your LinkedIn Meister, she’s here to help you knock through your inner Berlin Walls and build a WUNDERBAR LinkedIn presence that gets the right clients raising their hands. With 20+ years in marketing, and her signature blend of German efficiency, fun, and infectious enthusiasm, Nicole makes your LinkedIn less of a chore and more of a kunden-magnet (client-magnet).

Episode Highlights...

00:00 Introduction

01:34 Meet Nicole Osborne: LinkedIn Expert

03:12 Engaging Your Audience with Questions

06:53 Best Practices For Asking Questions On LinkedIn

09:20 Handling Client Objections on LinkedIn

15:14 Creating Genuine FOMO on LinkedIn

18:30 Offering Downloadable Content

19:38 The Importance of Transparency

20:19 Celebrating Client Successes

21:08 Engaging LinkedIn Lurkers

24:52 Common LinkedIn Mistakes

29:20 Optimising Your LinkedIn Profile

31:06 Nicole's Favorite Travel Destination

32:43 Conclusion and Final Thoughts

Key Takeaways...

👉 Understanding Your Audience: Tailor your LinkedIn profile and content to what your target audience values and needs. Pose engaging questions that are easy for your audience to answer and have a positive spin.

👉 Using Questions Effectively: Use questions to engage your audience but ensure they are simple, positive, and easy to respond to. Test different types of content (polls, images, videos) and formats to see what resonates with your audience.

👉 Handling Objections in Content: Address common client objections openly in your LinkedIn content to build trust and demonstrate expertise. Utilise your content to show potential clients you understand their challenges and have solutions.

👉 Creating Genuine FOMO (Fear of Missing Out): Highlight your achievements and celebrate client successes to create genuine interest and urgency in your services. Utilise scarcity by being transparent about your availability and capacity.

👉 Engaging Lurkers: Make it easy for "lurkers" (silent followers) to engage by sharing relatable and vulnerable content. Consider linking email newsletter content to LinkedIn posts to drive engagement.

👉 Avoiding Common Mistakes: Have a clear strategy to stand out and differentiate yourself from peers. Focus your posts on potential clients rather than peers to provide valuable and relatable content. Overcome the fear of imperfection; start posting and learn from feedback to refine your approach.

👉 Optimising Your LinkedIn Profile: Regularly review and optimise your profile to make sure it aligns with what potential clients need to know about you. Ensure a routine that includes posting, growing your network, and being active in direct messages.

Links Mentioned In The Episode...

If you’d like help with your LinkedIn strategy or content, learn about Nicole Osborne from Wunderstars here > https://wunderstars.com/wundercontent/

Connect with Nicole on LinkedIn > https://www.linkedin.com/in/nicoleosborne1/

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In The Next Episode...

Next time Jon is joined by Aya Shlachter to explore the benefits of outsourcing & how you can get started.